Digital Marketing Manager

1. Digital Strategy Development:
   • Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive online traffic, and generate leads.
   • Analyze market trends and competitor strategies to identify opportunities for growth.
2. SEO/SEM Management:
   • Optimize website content and structure for search engine visibility.
   • Conduct keyword research and analysis to improve organic search rankings.
   • Manage paid search campaigns (Google Ads, Bing Ads) to increase website traffic and conversions.
3. Social Media Marketing:
   • Develop and execute social media marketing campaigns across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
   • Create engaging content, including text, image, and video posts.
   • Monitor social media channels for trends, feedback, and opportunities for engagement.
4. Email Marketing:
   • Plan and execute email marketing campaigns to nurture leads and drive conversions.
   • Develop targeted email lists and segments based on customer demographics and behaviors.
   • Monitor email performance metrics and optimize campaigns for improved results.
5. Content Marketing:
   • Develop a content marketing strategy to attract and engage target audiences.
   • Create high-quality content, including blog posts, articles, infographics, and videos.
   • Collaborate with internal teams and external partners to produce content that aligns with brand messaging and goals.
6. Analytics and Reporting:
   • Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns.
   • Prepare regular reports on campaign performance, including insights and recommendations for optimization.
   • Utilize data-driven insights to make informed decisions and drive continuous improvement.
7. Team Leadership and Collaboration:
   • Lead and mentor a team of digital marketing specialists, providing guidance and support to achieve departmental goals.
   • Collaborate with cross-functional teams, including sales, product, and design, to align digital marketing efforts with overall business objectives.

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on strategy development and implementation.
• Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital analytics platforms (Google Analytics, Adobe Analytics, etc.).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong leadership and team management skills.
• Ability to thrive in a fast-paced, dynamic environment.

Working Conditions:

• Full-time position with standard office hours.
• May require occasional overtime to meet project deadlines.
• Work may involve remote or hybrid arrangements, depending on company policies.